Big Building Blocks

Your fundraising plan will guide staff, board and volunteers who implement the objectives and different strategies - from the annual appeal to events in the development of major donors.

Your fundraising plan consists of three simple building blocks:

Individual donors ABC institutional donors Earned Income

For each of the three building blocks, there is a wide range of revenue development strategies, as illustrated by the following:

A. Individual donors

1. Direct mail (better for donors to give smaller gifts. Mailings never makes money when the donor acquisition - as donations from repeat donors who are current. It is always a good idea to send mail Multiple times each year).

2. Special events including events such as "aid and comfort," Rape Crisis Center, part of "Hot Salsa Dance, Big Brothers Big Sisters" Bowl for Kids Sake. "Special events require a period of 6-9 months lead a strong group of volunteers, the Council's active involvement and participation of many companies to donate items to reduce costs).

3. Small events can be parties to the home of major donors, thank you event for donors and volunteers or other small events. Small events are excellent ways to involve major new donors, when the current major donors are willing to serve as hosts and invite their friends.

4. Telethon (although people often cringe at the thought of people calling, the phone contacts can be very effective when calling those who are regular, loyal donors. Agencies often send letters to the advance to request a donation and let people know the volunteers will be the caller often people donate. Applications must be short and precise, thank the person for their support. Always use volunteers.

5. Solicitations individual (especially for those who give more donations).

Donors institutional B.

Institutional lenders include all the various agencies that provide grants, contracts and grants. These typically include:

1. The federal government - grants and contracts 2. State Government - grants and contracts 3. Local government - grants and contracts 4. national foundations 5. Local / regional foundations 6. Companies and corporate foundations 7. Civic groups 8. Faith Communities

C. Earned Income

Earned income includes all income from sales of any kind. These include patient fees, subscriptions, tuition, workshop fees, ticket sales and other sales. Most of the revenues of non-profit work is considered "substantially related" to the mission and are not taxable under the requirements of the "unrelated business tax" law.

Develop a fundraising plan using these steps:

Analyze your current income. Do you have income from multiple sources? Are there areas where you do not receive income, but could develop? Most nonprofit organizations have limited revenues from individuals, and could significantly increase the income by developing a plan to use call letters, events and direct contact with donors and prospects. (Approximately 87% of all resources from philanthropic individuals, foundations, corporate foundations and bequests make up the remaining 13%.)

Develop a plan with specific strategies for the diversification of your income. to prepare a plan with your board, volunteers and staff.

Implement strategies in priority areas. Share results and build support.

Share your experiences with other nonprofit organizations, tapping into the expertise within your own network and raise funds from the state professional association. If you hire a consultant, check with their peers for referrals, develop specific objectives, and do not develop an understanding of percentage.