Talking animated characters as opposed to representatives video We seem to be in a rapidly changing world, driven by the media and online courses throughout the world wide. In recent years the role of connectivity speed Internet and wireless technology convergence took place, now everywhere you go on the Internet, these media, broadcasting and animation, but this kind of multimedia experience actually work, they enhance the visitor experience or are they merely an irritation? Well it seems, it depends on which side of the fence you're sitting.
Take "Talking animated characters" a more sophisticated form of the Avatar, and the new breed of "representatives video." Both are forms of embedded media, but that's where the similarity ends.
Why the authors of dear old Disney games and use 3D animated characters in their movies, would it be easier to use a real actor, and certainly cheaper and probably faster to market.
Animated characters are a bit anonymous, they can have their own unique characters only from the general appearance and manner, we know they are not real and as such it is easier to maintain a even a simple relationship caress. Real Video of man is, however, something completely different, we can make judgments, even bigoted, we have embedded preconceptions about the appearance, gender, nationality and accent, because of our own or "hearsay" experience, combining these aspects of a Real Video man and you're left with a potential problem.
Let me give you an example. You visit a site selling real estate or cars and you're immediately met with an animated sheep, now you can assume it's a bit irrelevant, but your attention is immediately struck by the inappropriate, in a manner fun. Sheep welcomes you and offers all the benefits of a product or service, the site is so "memorable" possibly "humorous", "informative" and we hope no offense, no body can be anti-sheep! (Unless you have been attacked by one when you were young) the site has achieved a number of positive results. This bi-final line could even be .. "Getting a free stuffed sheep with any purchase! They even turned a profit in the incongruous, and questioned the sheep, the experience you feel this should be a" mascot "or an exercise in branding The separation is important, you are now at ease, and without knowing it, have accepted the sheep! forget your first and mild shock.
The second new site selling real estate or cars welcomes you with a video of the real man, we now have other issues, you like the look of the person in the video, hair, weight, height , clothing, style or lack off, focus, and the general approach? Because we have never been encouraged to buy a sheep, we do not have anything negative to say, but because we've all been affected by forced sale, we are much more skeptical when it comes to a man Real Video! Most of our judgments are rendered in the first few seconds, I do not like the look of them so ... I'm off. How many times you have not rented a video or changed channels because you do not like the actor, even though you know they never did anything for you is our human ability to be instantly trial. Now, how many times have you thought, I do not trust that animated character, Tom & Jerry, I would not trust them and Homer Simpson is really questionable, but we do not, because our brain know they are not part of our "competition", they will not judge us if we do not need to judge them, deep breathing and relax. It may seem like a silly example, but that's how our minds work, something the marketing industry is very aware of!
Why are there so many representatives video appearing on the web? Although it is easy to answer, it is technically easy to do, it requires no special technology and very little know-how, and looks.
Posted on May 6, 2010.