purchasers of clothing, style of Chinese life: working hard behind the scenes - Women's Clothing - Clothing industry Chen? "Treatment" may be a clue to some extent. Over ten years ago before entering the ring of buyers dress designs Chinese clothing enterprises are increasingly infiltrated management system, buyers of this work, also gradually opened its "mystery" sailing.
However, buyers in China really be able to find their position?
Buyers post more than the concept of "popular"
Yao Xiaoyun eight years ago by the London College of Fashion after graduating from primary school to a professional shopper, a clothing company in the country have a buyer for one year and then return to China's development, but noted that the domestic garment enterprises of this new "toy" so prevalent in the state of waiting, it is quite powerless in the feelings of regret. Then she at home idle for one year, focusing instead on writing an update on the buyers of sex articles in the media, do not think even younger cause high level of attention to his invitation to visit the company training, it makes sense to stay in the Young, now that the young North Garments Co., Ltd. Deputy General Manager.
"I am currently a taste of the buyers, but the young do not know what position. I've been here a few years, companies have approached me with the idea of introducing buyers, but mine Multi sound bit rain. " Xiaoyun Yao said she felt very confused at the end of last year, China has no business actually used buyers.
"The buyers of the clothing industry the concept is indeed very popular in recent years, many employers see the success of buyers ZARA model all want to support the use of the national brand clothing sold shortly after another on stage, more or less received Zara "confused." "Cat People, general manager of brand management, Shao-Qiang He, due to business expansion, they introduced last year to buy hand. Ho Shao-Qiang
The role of buyers who are positive, firms now extends cat underwear several sectors of clothing, how to quickly find the best-selling products on the market, simply relying on traditional system design may be more difficult to meet the requirement, and "a good fashion sense is very sensitive buyers, they can be market-oriented rather than production oriented to the next."
Although buyers of energy "has been appreciated by the boss of clothing, but the investigation of the journalist, the current configuration of the garment buyers are not too many messages, Bosideng, seven wolves, the United States waters Bonwit Yi Lin and Belle and some other footwear company has introduced this model, while most companies are still in "wait and see" home. "buyers higher cost of this post, buyers need to travel outside all year, travel expenses are often several times his own salary. " HE Shao firmly believes that, while the boss buyers unfamiliar with the concept and the reasons, the cost factor is also present job is not to be buyers of enterprise generally attached to one of the main factors.
However, Shao Qiang He also squarely now to find a good buyer is really difficult to play a few jobs, few candidates. I know that the best buyer for the request, must also have the ability to purchase, the ability to design, marketing, market statistics and data capabilities, one of exceptional ability to find good talent, and have four, I'm afraid Dazhuodenglong to find.
Posted on June 2, 2010.